Press Releases

Words are our business.

If you’re looking for an agency that can bring home the bacon with perfectly positioned press releases and news releases written by a team of experienced journalists including a former Press Gazzette Online Journalist of the Year award winner, you’re in the right place.

From brainstorming the initial ideas (or working from your briefs) to researching, writing and finally supplying on-message press releases, news items,and articles to the relevant journalist at the relevant time, to the relevant publication, we can devise and implement your online PR strategy from the ground up.

When it comes to following up a story and securing coverage for you, your campaign manager is a newshound in sheep’s clothing. We work on one-off projects and on retainer, so whether you have a single product launch to shout about or want continual column inches, we measure the success of our campaigns in impressions, links, clippings and buzz.

To ensure that we reach the correct news influencers in whatever your country of interest, we hold a global license for the world’s leading media database. We can conduct media relationship management and create bespoke media distribution lists on demand with this superb tool. We include a CisionWire feed as standard with all PR writing and distribution services for immediate Google inclusion and guaranteed wire feed to media bureaus.

Dakota’s press release are engaging, unique and tailored to your brand. If you do not have an angle in mind, we will work with you to develop a beneficial strategy. All work is delivered in three working days (24 hour express option also available). Price includes:

• Production of one professional press release of at least 500 words with unlimited revisions.

• Production of a bespoke  media list to include every relevant media outlet, blogger and freelancer in the country of your choice (includes UK, USA, Australia, UAE). News influencers are collated for both on and offline media.

• Press release issued to this list by email on your behalf when PR is approved

• PR uploaded to the CisionWire newswire. This sends content to an additional 35,000 journalists and is indexed on Google within 20 minutes.

Your PR will be written by one of our team of award winning journalists. Collectively, our work has been featured by every major national newspaper, national news outlet and glossy magazine in the UK and USA. 

Benefit from our extensive experience working with brands large and small in UK, Europe, Australia and USA (business, property, fashion, retail, apps, technology, beauty, finance, law, travel, education, automotive and more). Examples can be found on the specialisms page.