Words are our business. Copy is our craft. Online PR is our pleasure. If you’re looking for an agency that can bring home the bacon with perfectly positioned press releases and news releases written by a team of experienced journalists including a former Press Gazzette Online Journalist of the Year award winner, you’re in the right place.
From brainstorming the initial ideas (or working from your briefs) to researching, writing and finally supplying on-message press releases, news items,and articles to the relevant journalist at the relevant time, to the relevant publication, we can devise and implement your online PR strategy from the ground up.
When it comes to following up a story and securing coverage for you, your campaign manager is a newshound in sheep’s clothing. We work on one-off projects and can manage your online PR on an ongoing basis, so whether you have a single product launch to shout about or want continual column inches, we measure the sucess of our campaigns in impressions, links and buzz.
When the content is written the hard work begins so we’ll get on the phone and pitch the story or product launch, speak to the correct contacts, source images and follow up. When that’s all done, we’ll even send you a copy of the resultant press. We use two industy-leading PR databases to conduct media relationship management and create bespoke media distribution lists. We include a CisionWire feed as standard with all PR writing and distribution services for immediate Google inclusion and guaranteed wire feed to media bureau
Recent coverage generated by our online PR team includes features in or on:
The Daily Mail
The Daily Express
Take a Break
BBC Good Food
BBC Radio 2
The Financial Times
Las Vegas Examiner
New Jersey Herald
iVillage (feature guest edited by first lady, Michelle Obama)