Dakota Digital appointed by England rugby star

Wasps rugby player James Haskell chooses Dakota's PR service

The East Midland’s hybrid PR and digital agency, Dakota Digital has added yet another impressive name to its portfolio after being appointed by England and Wasps rugby player, James Haskell.

Haskell, who was a stand out in the England squad during the Lions tour of Australia earlier this summer, has just released a brand new book, Introduction to Becoming and Remaining RugbyFit. Published in paperback, Haskell’s first foray into publishing follows record-breaking success on the pitch and offers clear, concise information to help aspiring male and female athletes, young players and general fitness enthusiasts to achieve their health and fitness goals. It has already received praise from critics and has been voted “Rugby World’s Book of the Month for August”.

Dakota Digital is handling all PR for the book as well as working with Haskell on a number of other projects including his appointment as Lead Rugby Coach for the pioneering international coaching project, CoachTube USA.


“Working with James and his team is fantastic with lots of exciting projects in the works”

His book, Introduction to Becoming and Remaining RugbyFit is really redefining what it means to train and play Rugby and has been a huge hit with players, fitness fans and parents of young players.”

Based in Nottinghamshire, Dakota Digital has a stellar health and fitness pedigree and works with some of the biggest brand names in the world. Its unique digital and PR capabilities have cemented an impressive client roster, with a portfolio including content production for the likes of Piz Buin, Splenda, Aveeno, Listerine, Neutrogena, Johnson’s Baby, Majestic Wine, Compeed and Regaine. It’s also handled PR duties for BodyPower, the largest consumer health and fitness expo in the world, and recently assisted with PR for guest chef, Damian Wawrzyniak’s Polish feast at Jamie Oliver’s Fifteen.

James Haskell is a renowned athlete and professional rugby player, with extensive experience of playing at the highest level all around the world. Well known for his performances on the pitch, it is James’ elite athleticism and commanding physique that has seen him become one of the most recognisable rugby sportsmen of his generation.

James’ rugby career has seen him play for leading teams in London, Paris, Tokyo and Dunedin – South Island, New Zealand. To date he has earned 70 (and counting!) international caps for his country.

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