Dakota Digital PR services win over Pop Idol

Marketing strategy and PR activity will support launch of new Cuppanut healthy tea range

The digital PR and content marketing agency, Dakota Digital has been appointed by pop star, Gareth Gates to provide PR services in support of the launch of his new range of coconut teas, Cuppanut.

Developed by Gates and fuelled by his passion for coconut and a healthy lifestyle, Cuppanut will officially go on sale next Monday 18 April at the Food and Drink Expo at the NEC. Cuppanut is the first ever pure coconut, caffeine free tea to go on sale in the UK. It harnesses the superfood benefits of coconut to deliver fresh, delicious fusions of pure, raw goodness for healthy lifestyles full of flavour.

Based in Nottinghamshire, Dakota Digital will head marketing strategy for the brand and offer PR support. A fresh and vibrant agency, Dakota Digital is fast becoming a go-to solution for brands looking for cross-platform expertise with Cuppanut the latest in a long line of brand name wins for the hybrid PR and digital content team.

Managing director Rebecca Appleton said, “Cuppanut is a truly innovative product and packed with health benefits. We’re really excited to be part of the team helping Cuppanut launch and can’t wait to see the three fantastic blends on shelves nationwide!”

Gareth Gates said, “I am thrilled to announce the launch of a range of teas filled with healthy benefits and with real coconut as its main ingredient. We have heard great things about Dakota Digital and felt they had a really unique blend of PR and digital marketing experience. We’re looking forward to working together.

With no caffeine and no nasty hidden ingredients, Cuppanut is available in three blends, each bursting with fruity, spicy aromas and overflowing with healthy nutrients.

  1. 1

    Coconut Infusion

    A fragrant and naturally sweet coconut infusion, which makes for a tranquil cup of hot tea

  2. 2

    Coconut and Cranberry Infusion

    A delicious fruity infusion bursting with coconut and cranberries

  3. 3

    Coconut, Ginger and Turmeric Infusion

    Ginger and Turmeric work in perfect harmony to produce an earthy uplifting and warmed spiced tea that has anti-inflammatory properties

Cuppanut will officially launch on 18 April at the Food and Drink Expo at the NEC Birmingham. Visit stand F151 in Hall 6. A media launch with Gareth will take place at 1.00pm.

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