Beauty Cleanse Unveils Next-Gen Holistic Skincare Rooted in South Asian Heritage
Award-winning skincare brand fuses time-tested South Asian superfoods with modern barrier-boosting ingredients for inclusive next-gen skincare
Beauty Cleanse, the multi-award-winning British skincare brand, unveils a new chapter with a rebrand and launch of three new products, focused on skin barrier health, inclusivity, and sustainability. Founded by Saman Ali, Beauty Cleanse combines ancient South Asian superfoods with gentle yet cutting-edge, science-backed actives to create a simplified and effective routine for all skin types and tones. Launching today, Beauty Cleanse embraces time-tested plant wisdom, upcycled ingredients, and an unwavering commitment to sustainable and unapologetically inclusive beauty.
Founder Saman Ali shares, “Beauty Cleanse is more than just skincare—it’s a celebration of inclusivity, blending the wisdom of Eastern traditions with modern Western innovation. As a British South Asian woman, I’ve long felt the need for better representation within the beauty industry, especially for skin tones and cultures that have often been overlooked.
In today’s world of over-processed skincare routines, my mission is to cut through the chaos and reconnect people with nature’s time-tested ingredients to restore and strengthen the skin barrier. By challenging outdated views that these ancient ingredients are exclusive, irrelevant, or uncool, I’m committed to showcasing their benefits for everyone, regardless of culture, skin tone, or background. At Beauty Cleanse, we believe beauty should be as inclusive and vibrant as the world around us, reflecting the uniqueness and richness of each one of us”
Four Key Products Focused on Skin Barrier Health and Radiance
Barrier Armour – Ceramide Moisturiser
Formulated with three essential ceramides, plant-derived cholesterol, and nourishing oils, this moisturiser seals in moisture and defends against environmental stressors. Suitable for all skin types, Barrier Armour helps restore and strengthen the skin’s natural barrier, which can be affected by harsh actives, seasonal shifts, over-exfoliation, and both dry and humid environments. Price: £24.99 for 50ml.
Spotlight – Dark Spot & Pore Blur Niacinamide Treatment
With 7% Niacinamide, this multitasking treatment reduces hyperpigmentation, visibly smooths pores, and improves texture, making it ideal for all skin tones, including melanin-rich complexions. Spotlight promotes an even, glowing skin tone while strengthening skin barrier. Price: £21.99 for 30ml.
3B Blue Elixir – Bio-Retinol Face Oil Serum
This bio-retinol serum combines 1% bakuchiol—a plant-based retinol alternative—with upcycled blueberry seed oil and calming blue tansy to address fine lines, pigmentation, and sun damage. Formulated to be safe for sensitive skin, this elixir provides gentle pro-aging support. Price: £23.99 for 20ml.
Ready Steady Glow – Pink Ubtan
A revolutionary twist on the traditional South Asian Ubtan, inspired by pre-wedding bridal skincare rituals—this formula swaps the usual yellow for pink, thanks to hibiscus and rose petals. Combined with chickpea, upcycled rice, and turmeric, this blend of heritage and innovation offers gentle exfoliation and a radiant glow, making it perfect for all skin tones and types. Experience a dose of heritage beauty with a fresh, millennial flair. Price: £18.99 for 60g.
A Commitment to Circular Beauty, Inclusivity, and Sustainability
Beauty Cleanse redefines skincare with a circular beauty model that transforms upcycled ingredients from the food industry into nutrient-rich extracts, utilises recyclable packaging, and supports ethical suppliers. The brand’s sustainable mission extends to its partnership with The Felix Project, helping reduce food waste and providing meals for those in need.
For more information, visit: www.beautycleanseskincare.com