J Cromack, Co-founder of MyLife Digital, Wins DataIQ Award 2020

J Cromack, the co-founder at MyLife Digital, has been awarded the Privacy and Trust Champion at this year’s DataIQ Awards.

The award is given as recognition of Cromack’s relentlessness in his support for protecting individual data rights in the digital world, and his appreciation of the importance of building trust between organisations and their customers.

Now in their eighth year, the DataIQ Awards showcase the best of the data and analytics industry. A judging panel of 29 senior data industry professionals, from organisations including GSK Consumer Healthcare, Samsung, Telegraph Media Group, WarnerMedia, the National Trust and Guardian Media Group, were tasked with whittling down a record number of entries, with Cromack facing off against individuals from the likes of Unilever, the Information Commissioner’s Office, WarnerMedia and Telegraph Media Group for the accolade.

MyLife Digital develops optimal solutions to bring individuals closer to understanding their data while also empowering brands to work in partnership with their customers to increase value and take a privacy first approach.

The platform has more than 35 million online users and many top brands have adopted the company’s intelligent solutions, including Unicef UK, First Trains, and Dogs Trust. MyLife Digital also supported the personal data infrastructure for the Diabetes Digital Coach, a high-profile large-scale NHS project focusing on 5.5 million diabetes sufferers.

At MyLife Digital, Cromack has helped develop the tools that allow individuals to take back control of their data. These tools are easy for its customers to implement and allow individuals to know what data rights they have, how their information is shared, provide their consent, set their preferences, which builds trust through transparency and empowerment and delivering a greater volume of authentic and valuable data to organisations.

Alongside this, Cromack was one of the founding members of the award-winning international non-profit organisation MyData Global which aims to inspire individuals to learn more about where their personal data is used to create a prosperous digital society.

Cromack has also lecturered at Bath Spa University over the past two years, specialising in the importance of data and ethics. He said, “I am so grateful to receive the Privacy and Trust Champion Award and thank the judges at DataIQ for recognising my passion for developing solutions that build trust in the use of personal data and enable organisations and a digital society to prosper.

“I firmly believe that maintaining trust in data is essential for forming positive outcomes and creating an authentic dataset for individuals and organisations. This award reflects the true mission of MyLife Digital whose sole focus is on building a better future for all by using data the right way, through implementing the correct tools to form invaluable connections that heavily rely on trust. Without trust, there is no value, which is why human-centric data is the future.”

To find out more about MyLife Digital, visit https://mylifedigital.co.uk/