AW Bridal Expands Service Offering to Encompass All Wedding Essentials

AW Bridal Expands Service Offering to Encompass All Wedding Essentials

Chic bridal designer, AW Bridal will now offer busy brides-to-be a stylish, convenient way to prepare for their big day after significantly expanding its service line to become a one stop online wedding store.

The retailer now offers everything a betrothed couple needs to create an inspirational celebration, with bridesmaid dresses, stunning accessories, chic décor and personalised gifts. There is also the option to shop by colour and by theme, with choices including beach, rustic and glamorous wedding.

Edward Lance, AW Bridal PR Manager said, “Having helped countless brides to find their dream dress over the last decade, we felt the time was right to bring our vision for a true one stop online wedding destination to life. Our expanded collections make AW Bridal the natural choice for anyone planning a wedding, with our signature vintage chic aesthetic and carefully chosen treasures certain to add whimsical elegance, boho beauty and rustic luxury to the special day.

“We are especially excited by the shop by theme function, which gives the wedding party an inspirational, curated aesthetic in line with their vision – each item has been handpicked by our designers to work together in seamless harmony, saving endless hours sourcing individual elements from a host of outlets.”

The expansive accessories selection covers the whole bridal party, from bride and groomsmen to bridesmaid and ring bearers. Beautiful petticoats in shades of violet, mulberry white and black, exquisite tiaras with delicate beading and crystals, plus delicate veils, vintage glamour boleros, wedding gloves, robes and headpieces offer breathtaking finishing touches for brides.

For younger members of the wedding party there are girl’s petticoats, umbrellas and tiaras, while for groomsmen there is a wide selection of ties along with rings and ring bearers and ornate DIY accessories such as sparking wedding sashes.

An expansive décor range offers everything wedding planners need to create a stunning, elevated venue with everything from place card holders and table cloths to toasting flutes, chair covers, napkins and favour bags. Ring pillows, wedding guest books and umbrella and fan sets ensure every detail is taken care of.

For those designing a wedding around a particular shade, the shop by colour option makes light work of sourcing all of the essentials. The effortless search will present a site-wide inventory of items in the desired hue. Similarly, for those in charge of a destination wedding or with a themed brief, it’s easy to select that style and browse all appropriate items for that aesthetic.

Personalised gifts, such as wedding mirrors and flasks, bottle openers and cake knives can also be shopped online at AW Bridal.

The brand’s statement wedding gowns and bridesmaid dresses, in feminine shades and pretty silhouettes remains unchanged.

To shop the full collection online, visit: