Tell the people who care
It’s not enough to have a word perfect press release. Your news needs to get to the people that matter, at exactly the right time. You can expect precise, targeted and effective PR distribution carried out at local, national, international and industry-specific levels as standard.
Dakota Digital has a global license for CISION, the world’s leading media database. This gives access to more than 75,000 journalists in the UK, 80,000 in the USA and more than 1.6 million influencers, outlets and opportunities from nearly 200 countries worldwide.
We use our media database to plan and execute precisely targeted, highly effective press release distribution. Our direct line into the world’s largest database of journalists, editors, bloggers and other media contacts gives our PR distribution service all of the information we need to succeed: names, numbers, profiles, pitching preferences, and pet hates. Simply put, this tool means that we can carefully and effectively target the websites and media professionals most likely to be interested in your news.
Calculating campaign ROI is easy with Dakota Digital. A transparent clippings report is provided to support every PR campaign. This shows you where your news has been featured, calculates reader reach, measures sentiment and assigns an advertising value equivalent. We can also use this tool to monitor competitor activity and calculate potential audience and readership figures, taking your next release to even greater heights.