Contemporary Children’s Apparel Line Reveals Stylish Changing Bag That Makes ‘Dad Life’ Simple

Momma Makes, a contemporary, gender-neutral, family-focussed clothing brand is is injecting ‘Dad Life’ with the fashionable flair it deserves with its clever changing bag design. As parenthood typically involves endless bags with bottles, nappies, wipes and more, the Dad Life rucksack offers a stylish solution to this storage nightmare. Crafted in a chic, durable navy-blue woven textile, with industrial tan buckle straps for added design credentials and ultimate functionality, fathers no-longer need to use mumsy, outdated changing bags on their family adventures, keeping their cool kids comfortable with this classic, rugged yet practical accessory.

Scott Holland, Owner of Momma Makes, said “Let’s face it – parenthood can be pretty unglamorous, but this doesn’t mean that you can’t complete these duties with a sense of style! Momma Makes was first created to produce unique baby clothes that rejected the stereotypes but it soon became apparent that it wasn’t just the kids that were subject to stigma. That’s why we created our Dad Life changing bag, helping dads to keep their cool on every family trip.”

Embellished with a graphic ‘Dad Life’ slogan, this multi-purpose bag is an indispensable tool for any busy papa. Fully lined, it features two inside pockets with padded, adjustable straps. When not storing changing accessories, these inside and front zip pockets can store iPods, trainers and gym kit, as well as toiletries and other overnight essentials. With a padded laptop compartment and a drawstring and magnet enclosure, this fashionable, family accessory keeps both electronics and babycare essentials secure.

Scott continued, “Before I became a dad, this ‘hiking’ outdoorsy bag design is exactly the type of accessory I would go for and with the Dad Life changing rucksack, it means I don’t have to sacrifice my personal sense of style – even if the contents of the bag have changed dramatically!”

Momma Makes offers a new take on family-friendly fashion. Rejecting conventions and without a pastel tone in sight, it creates a sleek, scandi-inspired collection of basic tees, raglan T-shirts, hoodies, sweaters, vests and rompers, dressing babies, children and parents with the same, sophisticated style. Replacing florals with fun, it is defined by its distinctive use of slogans such as Dad Life, Momma Life and Kid life, as well as cheeky statements such as Let’s Get Over Tit stamped across each premium quality garment.

The Dad Life changing rucksack is also available in a Momma Life design, giving feisty mums a practical, functional yet fiercely stylish changing bag alterative.

The Dad Life rucksack is now available to pre-order. View it online at http://www.mommamakes.co.uk/product/dad-life-changing-rucksack-pre-order