Hawaiian Luxe Eyewear Brand Debuts Stylish Individual Aesthetic for SS17

Hawaiian Luxe Eyewear Brand Debuts Stylish Individual Aesthetic for SS17

A chilled out surf vibe meets the trendy fashion streets of Tokyo this summer with the brand new SS17 collection from Shaka’s Hawaii.

The Islands eyewear brand couples a bespoke, individual aesthetic with rainbow bright pops of color, cool contours and a flair for freedom – all instantly covetable with a street chic meets fashion forward design ethos.

The Shaka Hawaii design philosophy celebrates individuality, with interchangeable frames, arms, and lenses in a cornucopia of colors and styles. Mix bold leopard wayfarer fronts with color block arms, style it up with bright frames and sassy sides or go classic with single colorways and monochromatic pairings.

Shaka’s Hawaii shades personify the free spirit of the islands. Its Rainbow Collection is a pared back ode to brilliant pink sunsets, big blue waves and tropical green foliage, with eyewear made to sit back and enjoy the view, whether you’re riding a pipe, hopping a board or ruling the boardroom. The designs are fashion forward with a luxe edge, in classic muted silver, vintage gold, rose gold, matte and black.

With cool lenses, refined, oversized frame details, angular outlines, oversized curves and ultra-stylish hardware, Shaka Hawaii sunglasses are designed for thrill seekers, laid-back city dwellers and street stylists ready to up their Insta game and lead the fashion pack into summer.

Danielle Zenari, Media CoOrdinator for the brand says, “Shaka Hawaii is the epitome of the sunshine brand, with the free spirit of island life interwoven into our designs – we’ve taken this way of life and created a range that is as individual as the wearer, with total freedom of expression so wearers can express their individuality while staying totally on trend. Our eyewear is cutting-edge and mixes sophisticated silhouettes such as the timeless wayfarer with big, oversized frames and zesty bright arms, which can be unsnapped and changed on the fly, taking the wearer wherever the style breeze blows them.”

Because no screws are used in the design, the interchangeable arms on the Changeables collection can be swapped on land, in the air and in the water, with no tools required. Simply remove and then fix another combo to the frame. There are 20 core looks within the Changeables range, spanning the style spectrum from Coachella cool clear lenses and frames to vivid green lenses, sky blue arms and color block wayfarer shapes. The chunky Bruno frame offers up a new take on the classic Wayfarer – which is itself given a modern twist with unexpected colors and daring leopard print patterns. There’s also the curvaceous Akuna, which flaunts is contours in a choice of clear, black or white.

For style chameleons and trend setters, all of the lenses, frames and arms are interchangeable, making it easy to create a totally unique design and personalized collection.

The ultimate closet collectable, the Rainbow collection is fully loaded with sophisticated silhouettes, fashion forward unisex aesthetics and understated luxe. With its clean, angular lines, Keshet is classic yet contemporary, available in a choice of gold or silver, with 400UV lens protection. Tangakwunu, with its exaggerated rounded frame is a throwback to the 60s, bringing boho luxe to the modern day with a choice of blue, silver and gold frames.

All Shaka’s Hawaii pieces are sold with a lifetime warranty and made from military grade plastic, for wearers who want to work hard, play harder. Browse the full range online now at https://www.shaka-glasses.com. Prices start from $120.