Japanese cosmetics brand K-Palette launches glamorous giveaway for makeup mavens

Beauty junkies with a passion for creating striking looks are being urged to put their best selfies forward for a bumper festive competition made in Japan but taking UK social networks by storm.

Kawaii evangelists and makeup mavens who swear by the cult Japanese range simply need to upload their favourite festive makeup look to be in with a chance to win one of K-Palette’s amazing products just in time for party season.

Kaori Leith, PR Manager from competition organisers Kosei Pharma (UK) Ltd said, “From multistep Korean skincare to the benefits of Ayurveda, we are huge fans of anything that is foreign and exotic – especially if it’s related to skin, beauty and hair care. If you’re fascinated by the captivating cultures of Japan, this is an exciting time for all of us makeup junkies out there.

“We’ve teamed up with K-Palette to help them celebrate their fabulous new range of sweat proof and waterproof eyeliners. To enter, social media beauty fans simply have to take a picture of themselves sporting their favorite Christmas makeup look. Let us know the products you used and don’t forget to add in some K-Palette products into the look as well. Take a selfie, upload it to your social media (Facebook, Twitter and/or Instagram) and use the hashtags #1daytattoo and #K-Palette. We don’t know if we are more excited for the makeup or the makeup looks!”

Japan is home to some of the most striking beauty and cosmetic traditions in the world, with Japanese women being renowned for investing countless hours in creating stand-out looks.

Founded in Japan but launched here in the UK this summer, the K-Palette 1 Day Magic Liquid Eyeliner, the 1 Day Real Lasting Eye Liner 24h WP or K-Palette’s Lasting 3 Way Eyebrow Pencil are all designed to stay put, no matter what. From the city streets to the gym locker, the ultra-pigmented liners won’t budge and, thanks to their Japanese heritage, they’re all made with ingredients to condition the skin.

For more information visit: http://thepmi.net/k-palette/