The Natural Edition Launches Brand New Range of Elevated Basics for Conscious Consumers

A brand new range of elevated basics, designed purposefully for the conscious consumer has launched. Designed by conscious fashion brand, The Natural Edition – which champions beautiful, well-made pieces that women love to wear – the collection was inspired by founder Nicky Adamo’s decade-long mission to find the perfect white tee.

When nothing was quite right, she set out to design her own.  Beyond creating the perfect fit and feel, it became clear that the t-shirt needed a conscience too. This passion for caring for the planet throughout the supply chain led to the birth of The Natural Edition and its new range of elevated basics – including the perfect white tee in a choice of classic cuts.

Produced from sustainably sourced fabrics such as organic cotton and tencel which are kind to the skin and Mother Earth and never wrapped in plastic, every product from The Natural Edition loves the planet as much as its creators.

“The Natural Edition exists to inspire a more conscious way of living by doing things that we believe are better: materials sourced sustainably, manufacturing that does not harm people or the planet, quality that lasts, and products designed to make you feel good,” explains Adamo.

 “The Natural Edition was founded on the belief that we all have the power to bring about positive change through the every-day choices we make. We believe in fewer and better – we simplify the wardrobe, making the art of getting dressed easy and effortless.

“Our designs are relaxed silhouettes, easy-to-wear pieces and flattering cuts that reflect you and your busy lifestyle. Rather than being trend led, The Natural Edition celebrates your individual style. We call our look elevated basics.”

The debut collection features 17 capsule items, including a classic V-neck t-shirt, a tank top, a sleeveless dress, a long sleeve Breton stripe and oversized tee. Available in black, white or navy stripe each item is made from lightweight 100% GOTS organic cotton or tencel, giving a soft jersey feel. Comfortable, classic cuts are intended to make each piece a go-to for many seasons to come.

The capsule collection of tees, tanks, long-sleeved tops and dresses is available in sizes XS to XL. To shop, visit the website: https://thenaturaledition.com