ROAR DIGITAL’S BETMGM APPOINTS THE MEDIA IMAGE

The Media Image announced today that Roar Digital, LLC – the 50/50 venture created by MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC) – has appointed the company as its full-service digital media agency. The joint venture recently launched the rebranded BetMGM app in the state of New Jersey and has access to 15 markets in the United States, with a combined population of 90 million.

Since its establishment, Roar Digital has launched the BetMGM app in New Jersey, partnered with the United Auburn Indian Community and appointed Sportradar as its exclusive supplier of U.S. sport data.

“We are thrilled to be teaming up with The Media Image,” said Matt Prevost, CMO of Roar Digital, LLC. “TMI’s expertise and experience in iGaming is a significant and welcome addition as we look to continue our rebranding efforts and make a splash in the rapidly growing sports betting industry.”

The partnership reflects BetMGM’s aggressive growth plan as The Media Image (TMI) has nearly a decade’s worth of mobile-gaming industry experience with United Kingdom high street bookmakers Coral and Ladbrokes, using its paid-search expertise. In 2016, TMI was awarded the “Best use of Search-iGaming” by the European Search Awards for the agency’s work with Coral during the UEFA Euro Tournament.

“The Media Image has had the pleasure of working with more than 40 different iGaming brands in Europe, South America, Asia and Africa across the entire spectrum of disciplines and categories in this industry,” said Grant Macfarlane, Founder and CEO of The Media Image. “From World Cups, Cheltenham, Elections, Combat Sports and online Bingo, we’ve touched everything and couldn’t be more excited to work with BetMGM and Roar Digital. Anyone with exposure to iGaming will agree that this is a tough space in which to operate effectively and efficiently, but we are confident that TMI is capable of meeting the challenge.”

With the addition of Roar Digital, TMI now has six U.S.-based clients including the PPC blue-chips Avon.com, FOREX.com and Clarins. This forms part of a strategic expansion across the pond in partnership with a private equity company whose business model subsists in identifying high-value acquisition targets whose offline businesses are looking to transition, with TMI’s guidance, into highly-profitable e-commerce entities. TMI’s involvement with an iGaming entity of Roar Digital’s size and scope serves to underscore the commitment we have to growing our U.S. operations.