The ‘Lost Brand’ of Tennis Makes Limited Time Comeback After 30 Years
In the mid-70s and early 80s, the Maggia brand name dominated professional tennis courts. From John Newcombe and Billie-Jean King to Vitas Gerulaitis, the Maggia name was impossible to ignore. That is, until the 1990s, when the brand shifted from garment production to textile manufacture. While names such as Fila, Sergio Tacchini, and Ellesse lived on, Maggia became the lost brand of the tennis world. On the eve of Wimbledon, all that’s about to change.
The Golden Age of Tennis, an apparel store specialising in retro tennis clothing, is teaming up with Maglificio Maggia to launch an exclusive, limited-edition collection featuring modern day reimaginings of classic garments, including reproductions of track tops, polo shorts, shorts, and skirts worn by the tennis greats of yesteryear. The exciting collaboration marks the first time the iconic brand name will be featured on tennis apparel since Maggia’s sport sponsorship ended.
Peter Mullin, CEO of The Golden Age of Tennis, says, “We are absolutely thrilled to be the chosen partner for Maggia’s long overdue comeback, and to be working closely with the Maggia family to combine the much-loved retro styles of the past with today’s fabulous textiles and Maggia’s unwavering quality. The tennis world is very fortunate that Ludovico and Giovanna maintain that same passion for fashion and sport as did their father, Umberto, in the seventies, and we’re excited to be playing a major role in what is nothing less than the rebirth of a legend!”
Maglificio Maggia was first established as Francesco Maggia and Son, and Ludovico and Giovanna Maggia are the ninth generation of the family to run this famous family business. The new limited edition tennis collection for 2022 will remain true to the brand’s roots, with all textiles woven at the historic Maggia factory in Occhieppo Superiore, just outside of Milan, and made to the highest quality standards.
The new Maggia line will launch at an exclusive private event on 25th June, on the beautiful grass courts of the ancient walled garden of the Oratory School in Berkshire. Such famous names as Roscoe Tanner, John Lloyd, and Lisa Bonder will play in the event, and will be the very first to wear Maggia tennis clothing in 30 years.
However, even those not attending the event can get their hands on these exclusive retro inspired garments by visiting The Golden Age of Tennis website, where the collection is already available for pre-order from 1st July for deliveries later in July.
To find out more about The Golden Age of Tennis, visit: www.goldenageoftennis.com, or visit: goldenageoftennis.com/maggia-i16 to view the collection.