Firney Urges Teams to Rethink E-Commerce Strategy After Black Friday Disappointments
Black Friday 2025 has delivered its headline moment: Adobe Analytics reports that online sales hit $11.8 billion, up 9.1% year-on-year. Yet behind the big number sits a far quieter truth: not everyone won the weekend. Many e-commerce teams saw underwhelming results, missed forecasts, or failed to match last year’s performance. According to search-to-conversion specialists Firney,