163 million reader reach in one day for Dakota client
Exceptional performance from the Dakota Digital PR writing and distribution service
The Dakota Digital team has delivered big numbers today for a Brighton-based client who appointed us to write a single press release and issue to media in the UK. Analysis by our media clippings tool, Meltwater shows a coverage reach of more than 163 million people. The huge potential readership and exposure comes as the PR, about rare Phu Quoc puppies, gains high visibility pick ups on ITV, The Daily Mail, Mail on Sunday and This Is Money.
In addition to the large readership, the PR has also generated massive engagement, with 2800 shares of the story from The Daily Mail site and 385 comments in less than eight hours.
Download the full media clippings report here.