Voda Swim Celebrates 17 Years of Confidence-Boosting Pushup Swimwear

Founded in 2008, Voda Swim was amongst the first designer swimwear brands to sell directly to the consumer online. It quickly made waves with its innovative Envy Push-Up® tops, offering natural-looking lift and up to two cup sizes of enhancement, all without underwire and with no sagging when wet. Today, the brand continues to lead in designer push-up swimwear, using luxury fabrics, 14K gold-plated hardware, and fresh design trends such as fringing, crochet, textures and bikini bottom cuts for all shapes and sizes.

Among the standout pieces for 2025 is the Envy Push-Up® Padded Triangle String Bikini Top and Banded Side Tie Bottom. A long-standing best-seller, it is crafted from ultra-soft ECO Recycled XtraLife Lycra® for a flattering fit and sustainable touch. This style delivers the signature lift of the classic Envy Push-Up® – a favorite amongst customers – while looking just like a regular bikini and keeping the vibe light, sexy, and effortlessly wearable.

After almost two decades, Voda Swim’s customers continue to choose Envy Push-Up® swimwear over competitor products, consistently citing the brand’s unique ability to design and manufacture powerful, contemporary pieces that help them overcome insecurities and embrace their bodies.

“I have an athletic build and am AA so finding a suit that is flattering is hard. Voda made me feel sexy again! And confident! Priceless! Thank you Voda!” – Monica

The new collection is available now, available in a range of sizes and colors, and with options to suit moms, Gen Z, Millennials, and anyone who wants to feel confident, sexy and unstoppable on the beach… all on their own terms.

For more information, visit www.VodaSwim.com