Fashion PR Case Study
The Cannes Fashion Festival runs alongside the legendary Cannes Film Festival each year. It celebrates, applauds and encourages excellence in fashion with a full schedule of runway events, brand presentations and evening galas. The consumer-driven event presents the creations of exceptional international fashion designers and emerging talents to an audience of fashion lovers, media and industry insiders.
To work with the Cannes Fashion Festival organisers in the six month period prior to the inaugural event. As a brand new event in a very competitive and crowded marketplace, the resultant campaign must successfully raise awareness, engage with fashion journalists and bloggers and build a buzz in order to attract celebrity designers.
Dakota Digital planned and executed a global PR campaign across multiple channels. Activities included campaign strategy and planning, press release writing, media list creation, media relationship management, blogger outreach and media monitoring.
- Press coverage secured in every key title in the weeks before, during and immediately after the Festival reaching a combined audience of several million people
- Favourable coverage achieved in high profile publications including the New York Times, Vogue, Elle, Marie Claire, Harper’s Bazaar, Style.com and Stylist
- Hundreds of bloggers and journalists attended the event
- Legendary footballer, Lionel Messi, prodigious DJ and producer, Steve Aoki, Moto GP World Champion, Marc Marquez, and world renowned sculptor artist, Lorenzo Quinn all endorsed the Cannes Fashion Festival charity in its inaugural year