Web Content, Programmatic Ad Copy & Content Marketing

NEUTROGENA® has been a leading skincare brand since 1954. Its products are developed with dermatologists and its product ranges include Hydro Boost®, Norwegian Formula®, Visibly Clear® and T/Gel®.

The brief

Dakota Digital has worked with NEUTROGENA® on a number of projects, most recently creating programmatic ad copy to support the UK launch of the Visibly Clear® Light Therapy Acne Mask.

We were also briefed to create new web content for the brand’s Australian website, and create a series of articles related to skincare to appear on the Johnson & Johnson® Caring Everyday site.

The solution

Dakota Digital worked closely with the NEUTROGENA® team in Australasia to produce new on-brand copy for the AUS consumer website. All web content adhered to brand guidelines and compliance.

Subsequent programmatic ad copy for the UK launch of the Visibly Clear® Light Therapy Acne Mask was created to promote the product in Boots with punchy, engaging sales messages and promotional text.

Web content, content marketing & programmatic ad copy

Neutrogena case study

The outcome

  • Web content rewritten for the NEUTROGENA® Australia site
  • Article marketing content produced for the Caring Everyday website
  • Programmatic ad copy produced for UK ad campaign supporting the new Visibly Clear® Light Therapy Acne Mask product launch
  • All content referenced for medical compliance
  • View our completed content at

Brands we work with

From raw startups to gigantic blue-chips, we’ve had the opportunity to work with a broad range of new and upcoming brands as well as some very popular household favourites.

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