Neutrogena®
Web Content, Programmatic Ad Copy & Content Marketing
NEUTROGENA® has been a leading skincare brand since 1954. Its products are developed with dermatologists and its product ranges include Hydro Boost®, Norwegian Formula®, Visibly Clear® and T/Gel®.
The brief
Dakota Digital has worked with NEUTROGENA® on a number of projects, most recently creating programmatic ad copy to support the UK launch of the Visibly Clear® Light Therapy Acne Mask.
We were also briefed to create new web content for the brand’s Australian website, neutrogena.com.au and create a series of articles related to skincare to appear on the Johnson & Johnson® Caring Everyday site.
The solution
Dakota Digital worked closely with the NEUTROGENA® team in Australasia to produce new on-brand copy for the AUS consumer website. All web content adhered to brand guidelines and compliance.
Subsequent programmatic ad copy for the UK launch of the Visibly Clear® Light Therapy Acne Mask was created to promote the product in Boots with punchy, engaging sales messages and promotional text.
Web content, content marketing & programmatic ad copy
The outcome
- Web content rewritten for the NEUTROGENA® Australia site
- Article marketing content produced for the Caring Everyday website
- Programmatic ad copy produced for UK ad campaign supporting the new Visibly Clear® Light Therapy Acne Mask product launch
- All content referenced for medical compliance
- View our completed content at Neutrogena.com.au
