FMCG Web Content

REGAINE® (known as ROGAINE® in some regions) is part of the Johnson & Johnson family of brands. Available for both men and women, REGAINE® products revitalise hair follicles and are clinically proven to help regrow hair. It is available over the counter without a prescription.

The brief

To work with the Johnson & Johnson Pacific team in Australia to rewrite the entire web site content for both the REGAINE® for men and REGAINE® for women Australia sites.

All medical copy must be clearly and accurately referenced and any claims made in the new site copy be substantiated in order to meet compliance requirements.

The solution

Dakota’s experienced team of FMCG and medical copywriters worked with the Johnson & Johnson team in Sydney, Australia to completely rework the existing site copy. This included creating new content for the symptoms, conditions and causes of hair loss.

In addition to writing new website content, we also created new articles and FAQs to live on the site.

After starting with the men’s site, we then completed a similar project for the women’s product site, again rewriting all existing webpage content and creating new articles and FAQs.

FMCG Web Content Writing
Web content writing for Regaine

The outcome

  • Content rewritten for both REGAINE® Australia domains
  • New article content was created
  • All content was referenced for medical compliance
  • View our completed content at

Brands we work with

From raw startups to gigantic blue-chips, we’ve had the opportunity to work with a broad range of new and upcoming brands as well as some very popular household favourites.

Be part of the story

If you don’t ask you don’t get.
Go on, get in touch!

Get in contact