Fitness and Tech PR Case Study
Wireless Armour is a line of smart wearable tech, Wi-Fi shielding men’s underwear that aims to protect male fertility against 99.9% of harmful electromagnetic radiation emitted by electronic devices such as smartphones and tablets
To produce a single press release to support the Wireless Armour Indiegogo crowdfunding launch and distribute to relevant media in the UK and USA.
Dakota Digital wrote a press release to announce the crowdfunding campagn and present the brand to media recipients for the first time. Targeted media lists were created, with all major British and American press outlets in TV, print, radio and online shortlisted.
- 261 pieces of editorial coverage generated in the UK and USA from a single press release
- An audience reach of 450 million people
- Editorial coverage generated with an advertising value equivalent of $4.2 million
- The Discovery Channel
- The Mirror
- The Sun
- The Daily Express
- Mail on Sunday
- Daily Mail