Dakota Digital appointed by minicab booking service to handle digital marketing and PR
Boutique digital agency, Dakota Digital is in the road to success with its latest client signing. The Nottinghamshire PR and social specialists have been appointed to manage the online marketing activity for the minicab booking service, Minicabster.
Dakota Digital managing director, Rebecca Appleton said: “There’s a real buzz about Minicabster and the taxi space in general. We were delighted to win the pitch and look forward to working with the Minicabster team. With a new app soon to be launched and a fresh approach to the industry, this is going to be a very dynamic, very exciting campaign to be a part of.”
Minicabster is a home grown app that’s on a mission to get Brits wherever they want to go, on time, and at the best price in cities all around the country. Now boasting the nation’s biggest virtual fleet, with over 14,000 licensed cabs all over the country, Minicabster compares a number of options to find the best cab for each customer, ensuring low prices without compromising on a professional journey.
The service has carved out a unique space for itself in the marketplace with a focus on the customer experience, a clear upfront pricing pledge and pre-booking options.
As part of its new remit, Dakota Digital will manage Minicabster’s PR and social media activity.