Another week and I’ve had another conversation with a successful and hard-working business owner who despite being great at what he does, is concerned that he isn’t talking about his business the right way and aren’t setting the right tone. He was right. Like many business owners, he had fallen into the trap of simply using his digital assets (website, social media and so on), to purely talk about what his business can do. While common, this is a very self-centered and intrinsic approach.
The important thing to remember with all communication is who your audience is and how your words, images and all of your content speaks to them. Are you just talking about yourself? Or, are you talking about your audience, about their problems and how you can solve them? Because ultimately, they don’t care who you are or what you can do as such, they care about what you can do for them.
The issue is it’s far too easy to simply focus on your business – when you’re that close to it and your role has been building a worthwhile brand, your pride and your passion for that business compels you. It’s for this reason that it’s often necessary to call in some reinforcements to look at your content and your digital assets with a neutral view. That independent voice can feed back to you about how well your brand really communicates the ways it can help and service the audience and somehow improve their lives. Because let’s face it, if you’re not communicating this effectively, then you’re going to do far less business because you simply won’t be offering anything compelling.
Remember the reason that your content is so vital – no matter how much external marketing you do and how much traffic you drive, if your assets and the content supporting them aren’t compelling enough to drive that audience from discovery through to action, you’re not going to earn any sales from your marketing efforts.
This is the reason content marketing specialist agencies like us here at Dakota Digital exist. It is our aim to learn about your business, understand your audience and apply that empathy through our brand communication framework to help our clients produce better, more compelling content and marketing. What’s more, we deliver. So, we’re not just going to tell you how to do it, we can deliver it for you, entirely taking the effort and ambiguity out of the process.
At the end of the day, we recognise it is one thing to know you need to do better, a different thing to understand how to do better and an entirely different thing to then deliver upon it!
Get in touch with us now and see how we can help your brand or business communicate better and grow.