Major new social media client win

Luxury handbag line Brix + Bailey appoints Dakota Digital

The boutique PR and digital marketing agency, Dakota Digital been awarded the social media account for luxury British handbag line, Brix + Bailey.

Dakota Digital’s remit will span social media, PR and blogging work for the brand, supporting the lifestyle collection and the newly announced Brix + Bailey premium collection.

Based in Nottinghamshire and founded by Nottingham Trent graduate Rebecca Appleton, Dakota Digital brings extensive fashion and beauty experience to the brand. Its client roster includes work for clients Johnson’s Baby Shampoo, Compeed, Splenda, Neutrogena, Mothercare, the Early Learning Centre and Majestic Wine. It was recently appointed as the PR agency for the Cannes Fashion Festival, which will run alongside the Cannes Film Festival this year.

Dakota Digital’s social media team is iDM trained and will head up all Brix + Bailey social media activity across multiple channels. It was selected to help the brand increase engagement and activity ahead of expansion plans.

Founded by a sister in London and a brother in New York, Brix + Bailey designs are quintessentially British with a contemporary edge. The heritage label’s range includes stylish duffels, weekend bags, satchels, totes and clutches, hand finished in buttery soft leather, hair on hide and with flashes of trademark brights.

Managing director Rebecca Appleton said, “As a digital agency blending traditional PR with digital savvy, we’re delighted to be working with Brix + Bailey. The brand’s beautiful bags are luxurious, fashion-forward and unmistakably British with traditional-meets-contemporary silhouettes, colours and materials. We can’t wait to begin work on the campaign and have some really exciting social media activity in the works.”

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