Airsqreen, Inc., a technology company specialized in DOOH advertising, announced from their LinkedIn page that they’ve launched a new advertising platform. This simple platform connects advertisers to screen operators that brings a new level of confidence and new revenue potential for the entire industry.
“We’ve been in this industry for a while and have played around with some innovative concepts. We realized that our industry suffers from a big problem: most advertisers don’t trust this medium as they have to rely on delayed reports from screen operators,” says Airsqreen CEO Mutlu Dogus Yildirim. “So we decided to fix this and created a simple yet powerful technology for our industry. Our goal is to empower OOH experts, not to confuse them with complicated algorithms and terminologies.”
“We’ve built a simple and cost-effective solution that creates new operational efficiencies and introduces full transparency in DOOH advertising through real-time verification,” says CRO Adam Goodman. “We have a worldwide team of sales experts who want to see the DOOH industry thrive and know that real-time reporting and streamlined operations are the answer.”
Airsqreen kick-started operations in the Americas, EMEA, and Asia-Pacific in around 20 countries. The goal is to double DOOH advertising budgets in 2 years by bringing much-needed trust and modern technology into the industry.
“It’s imperative from a DOOH media buyer perspective that we have an easy-to-use advertising platform that can verify digital campaigns in real-time while being an agnostic third party. Transparency and trust are the key building blocks for the future of DOOH and will lead to more rapid growth than we have now,” says industry leader Nick Coston – Media Buyer & Industry Consultant, AdMobilize /Adload Technologies/Coston Booking Agency.
For more information, please visit www.airsqreen.com