Aleck Connects with Europe through Expanded Distributor Partnerships

Aleck Connects with Europe through Expanded Distributor Partnerships

Following a highly successful launch into North America last year, action sports entertainment and communications leader, Aleck, is expanding their European retail presence through several key distribution partnerships across Europe beginning Winter 2021-22.

Aleck’s core product, the Aleck 006™, a universal wireless helmet audio and communication system, will now be distributed through Ultra Sport in the UK and Ireland, Biz Enabler in Germany and Austria, and Gravity in the Benelux region. Additionally, Aleck has recently partnered with ASA (Action Sports Agency) as their exclusive sales agent for Italy.

Aleck is an award-winning audio and communications technology company on a mission to become the most widely used solution for adventure sport and travel. With the push of a button, their flagship product, the Aleck 006™, delivers wireless audio and comms to any compatible snow helmet. Adding to their established presence in North America, Aleck’s expansion into Europe signifies a milestone for the brand as they look to broadening their global reach.

In their search for distribution partners, Aleck sought out candidates with a demonstrated history successfully bringing products like the Aleck 006™ to market. Each distribution partner carries with them a pedigree of specialized qualifications and expertise working with products that are among the most innovative in their category.

What’s more, each partner possesses close connections to their local market and will be a valuable resource as Aleck builds new products and a brand throughout Europe. Gordon Way, the owner of Ultra Sport, said of the new partnership: “At Ultra Sport, we pride ourselves on distributing some of the best brands in the action sports market and the Aleck 006 is one such cutting-edge product.

We have great confidence that Aleck will improve personal connections within these activities as well as grow opportunity for our retail partners as the Aleck portfolio expands.” In Germany, Biz Enabler Managing Director, Oliver Candiani said: “Bizness Enabler has a lengthy history of identifying new tech brands with wide appeal. Aleck’s approach and roadmap makes them primed for success with our channel partners.” For Aleck, securing these partnerships ushers in a new phase of growth for the brand as they enter what is shaping up to be their most exciting winter season to date. “These distributors and agencies are stacked with proven industry experience and will be leading our brand and technology into the most essential markets,” said Aleck Founder and CEO, Stephen Catterson. “There couldn’t be a better collection of go-to-market partners. The entire Aleck team is really looking forward to the coming winter.”

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