Award-Winning Maternity Wear Designer Announces First Investment Deal

Award-Winning Maternity Wear Designer Announces First Investment Deal

Zip Us In, a UK-based maternity wear designer known for its award-winning jacket panels, has announced its first investment deal after securing backing from one of the country’s most prolific business advisors.

Valued at £1 million, Zip Us In has entered into a £50,000 investment deal with Mr Danny Habel, former Managing Director of the well-loved, family-run Habels furniture stores, with a presence across Winchester, Newbury, and Andover. Mr Habel is one of the most active advisors within the Winchester business community, and now owns a 5% share in Zip Us In.

The investment will help to fast track the brand’s extensive product development plans, as well as facilitate significant growth into new markets, making its unique maternity and early years products more widely accessible to expectant parents across the world.

Zip Us In is the first British firm to design and develop innovative jacket expander zip panels exclusively within the UK. They are designed to make pregnancy and baby wearing more comfortable for parents. The product allows for existing outerwear to be temporarily modified to accommodate changing bodies during pregnancy, as well as front-worn baby carriers following birth.

“I realised immediately that Zip Us In’s simple yet highly practical product was the perfect solution for new parents looking to expand their jacket safely and securely around their little one in a carrier,” says Habel. “I couldn’t be prouder of what Zip Us In is doing for parents everywhere, and I’m thrilled to be able to assist and advise as the team work to develop their new product ranges.”

The fully adjustable, water resistant, and wind resistant jacket panels offer a cost effective alternative to maternity jackets, and enable new dads to carry their babies around safely, snuggly, and conveniently, even in the cooler months of the year. Zip Us In is amongst one of the very first organisations around the globe to design, develop, and manufacture such a product.

“I’ve known Danny Habel for many years now, and having him join our team is very exciting for all of us here at Zip Us In,” says company founder, Kate Bell. “His experience in retail, coupled with his strong business background, is already proving to be incredibly valuable as the brand continues to grow.”

Zip Us In has already succeeded in building a strong reputation, having won awards for Best Maternity Wear and Best Baby Wearing Accessory at the Infant Awards and Baby and Toddler Gear Awards respectively. Along with a selection of panel sizes, the company also offers custom made solutions to suit all styles of jacket, and enable every new parent to experience the benefits.

Zip Us In products are currently available in Go Outdoors, as well as in stores across Europe, Canada, and the US. With the investment, Zip Us In hopes to implement new growth plans, expanding into Australia and New Zealand.

To find out more about Zip Us In, visit: