Body positivity and sex needs to be discussed more openly to improve intimacy, says Sh!

Body confidence advocates from Sh! Womenstore, an innovative and empowering sex shop based in London, is reaching out to women with the message that body positivity and sex needs to be more openly discussed to improve intimacy.

With so much emphasis being placed on the ‘body beautiful’ and the role of the media in making many women feel inadequate about their own bodies and affecting their confidence in the bedroom, more needs to be done to open a dialogue about body positivity to help women improve their self-esteem and enjoy better intimacy with their partners.

The pressure felt by women to maintain a trim figure in order to be sexy and desirable is a myth that the team at Sh! want to remove from modern society, and say that being confident in our own skin is the key to radiating sexiness.

Store Manager Renee Denyer says “As women, we need to feel confident about our bodies, regardless of their shape and size so that we are entirely free to enjoy those intimate moments with our partners.

Insisting on turning the lights off or diving under the covers is hiding a much bigger issue, an issue that as women we should be free to discuss and explore confidently.

We’re all beautiful and capable of radiating confidence and sexual intimacy, but we can only achieve this by getting conversations on these important topics out in the open ”

Sh! also champion openness with our sexual partners, and say that loving your body and knowing what works for you in the bedroom is the secret to a successful and mutually satisfying sexual experience for everyone involved.

Loving every lump and bump and talking to your partner is the best way to achieve total body confidence and gaining complete sexual freedom whereas constantly comparing ourselves to unachievable body ideals only seeks to suppress our feelings of self-worth.

As champions of sexual wellbeing and body positivity, the message from Sh! is to love and appreciate your body, regardless of shape or size and talk openly with your partners. Soon, you will realise that all women are desirable life forces that deserve to reach those sexual highs and enjoy greater intimacy.

Sh! also hosts a variety of events aimed at inspiring sexual freedom with achieving body confidence being a large part of their fun, friendly and fully clothed workshops.

To find out more and discover what’s next on the Sh! calendar of events, visit https://www.sh-womenstore.com