Pioneering new technology helps science fight back against damaging effects of air pollution

We might take the air we breathe for granted, but research shows air pollution is a global problem – and on the rise. Whilst more common in poorer countries nowhere is completely without risk, and our damaging consumption habits are a major contributor to this on-going decline in air quality. Air pollution contributes to any number of health problems – from stroke, to heart disease, to lung cancer. Back in 2012, the effects of air pollution caused 3.7 million deaths – no small number for a problem so rarely entering into the public consciousness.

It goes without saying that a solution is required, and a recent article published in Scientia shows that a team of scientists and researchers at BreezoMeter think they’ve found the answer. Searching for a way to decrease people’s exposure to polluted air, the team began to wonder whether they could predict poor air quality as surely as we can predict the weather – and stumbled upon an idea. If urban dwellers in high-risk areas knew the air quality was poor, they’d have the chance to get to a safer space, rather than prolonging their exposure to harmful pollutants.

The algorithm team at BreezoMeter took all the complex air quality data and found a way to measure it in real time. As a result, BreezoMeter is the first company to be able to bring data accuracy to street level.

BreezoMeter’s co-founder Ziv Lautman explains, “BreezoMeter maps the world’s air pollution – delivering dynamic, real-time and up-to-city-block-level air quality data worldwide.”

BreezoMeter uses a straightforward air quality index ranging from 0-100 – from worst to best – providing health recommendations to the general population and at risk groups. The accuracy of the data is unparalleled – but the team at BreezoMeter aren’t finished yet – their analytics data and software is now available in over 7000 cities in 29 countries, and by the end of 2017, they intend to have mapped the entire world.

Now, thanks to BreezoMeter, we can all breathe a little easier.

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