Choose.co.uk Relaunches with New 5% Charity Profit Donation

The UK price comparison service Choose.co.uk has announced its rebrand and relaunch with a new charity partnership.

Joining with World Horse Welfare, Choose will donate 5% of all pre-tax profits to the organisation. This partnership will run through the 2018-19 year, and the donations will go towards the direct care of horses.

Founded in 1927, World Horse Welfare works in the UK to rescue, rehabilitate and rehome horses through its four Centres as well as helping horses around the world through training programmes, campaigning and education. The charity’s rehoming scheme is the largest in the UK, with over 1,800 horses and ponies out in loving homes across the country.

Choose, which lays out its philosophy in the Choose Promise, offers UK consumers a transparent and unbiased price comparison service. Empowering users to make the best choices based on accurate, non-partisan advice, Choose provides knowledgeable and non-biased content guides to arm consumers with all the facts and insight they need.

Unlike other price comparison sites, Choose doesn’t have shareholders supplying any of the services up for review and comparison. That means Choose is a genuinely independent and trustworthy comparison site, and results are only ever ordered by price and features – never by referral revenue. With a firm belief in the betterment of society, Choose’s new 5-percent donation to World Horse Welfare, enables users of the site to make their own contribution to charity – simply by finding and buying the right service for them

Offering a transparent, fair comparison platform for consumers and contributing to a worthy cause, Choose’s relaunch is a unique mix of socially-aware enterprise and consumer-friendly resource.

Lyndsey Burton, Managing Director of Choose, said, “We’re excited to be bringing fairer price comparison to the UK, ensuring customers can access all of the products available on the marketplace in a trusted and transparent way. We want to ensure customers are getting the best deal that’s right for them – not one that’s right for the site they use.

“We’re equally delighted to partner with World Horse Welfare. Horses are incredibly intelligent and sensitive beings yet they work for us without question and ask little in return. Horses give us so much and yet so many are still so poorly treated and I believe we owe it to them to help ensure they receive proper care and have the best chance of an enjoyable life. We wanted to show our commitment to charity and wider social causes, and this is the perfect way to do it. Users of Choose get to access the best deals and know they are helping horses in need, and we think this is a great way to make a substantial, useful contribution to the work of World Horse Welfare.”

To find out more, visit https://www.choose.co.uk/about/charity/