Competitor Monitor to take innovative e-retail solution and invaluable whitepaper to Birmingham expo

The first in a series of informative whitepapers, aiming to transform the strategies of ecommerce businesses, will be released at the Internet Retailing Expo in Birmingham. Pricing intelligence experts Competitor Monitor have used their industry insights and wealth of data to create a handbook that’s set to become every e-commerce manager’s essential guide to monitoring competition.

Founded in 2011, the County Durham based company has enjoyed a forty per cent year on year growth to date fuelled by increasing demand by retailers, brands and distributors for expertly curated and customised competitor pricing intelligence data specifically that provides insight on their competitors pricing strategies and aids their strategic decisions as they strive to gain and sustain competitive advantage. Competitor Monitor boast an impressive list of over 100 clients from arguably the world’s largest toy manufacturer to leading department stores, cycling, out-door, and furniture retailers.

The world of digital commerce has been rapidly growing over the last decade, with thousands of websites generating millions in revenue every year. But the growing sector also means additional pressure on firms competing for business in a marketplace where savvy consumers are eager for bargains and promotions. Competitor Monitor is an innovative solution that delivers business critical information directly to ambitious e-retail companies, through continuously monitoring thousands of rival sites, allowing clients to develop their product portfolio and take advantage of profitable opportunities.

The creative brand behind the indispensable tool has now poured its intelligence into a series of six whitepapers, the first of which will be released at the expo. The report, Internet Retailing and Competitor Monitoring: The E-Commerce Managers Handbook, delivers everything e-commerce managers need to know about creating an effective competitor monitoring strategy.

Helmut Okike, Marketing Manager of Competitor Monitor, said, “In November 2016, our primary data to market prices found that UK toy retailers made over 87,000 price increases and knowing the retailers that made these changes, when and why is intelligence that our clients find completely unique to Competitor Monitor.

Through giving our clients complete visibility on their marketplace as well as their competitors price, promotions and assortment changes, they’re armed with the data they need to make the key strategic decisions that help them gain and sustain a competitive advantage. We’re thrilled to be bringing not only our solution to the Internet Retailing Expo but our own whitepaper to provide support too.

Competitor Monitor actively monitors 20 million products across 15,000 retail websites, providing their clients with unrivalled visibility and knowledge. With the latest data at their fingertips, e-retail firms are able to get a firm grip on their pricing, promotions, and stock strategies, giving them a competitive advantage in a busy marketplace. Daily visibility and competitor activity reports ensure that those using Competitor Monitor can be the forefront of the e-retail market while benefiting from strategic recommendations given by industry experts with a wealth of knowledge, helping to drive business forward.

Competitor Monitor will be present at the Internet Retailing Expo on the 5th and 6th April 2017 at the NEC in Birmingham at stand D43. The brands pricing analysts will be on hand to answer questions and showcase how their price monitoring platform can benefit ecommerce businesses. Over 5,000 visitors are expected over the two-day event to discover the latest multi-channel retail trends and innovations.

To find out more visit www.competitormonitor.com/.