Australian home bakers are embracing wider trends when it comes to their cookie creations, the most popular cutters from the Cookie Cutter Shop reveal. The leading business has a catalogue filled with hundreds of unique cookie cutters and other decorating essentials, allowing them to track baking trends and this year’s top ten list shows that mythical creatures are on the rise.
Unicorns have been popping up everywhere, from fashion prints to homewares, and baking is no different. The Cookie Cutter Shop’s range of unicorn cutters have been flying off the shelf as bakers are eager to get involved with their own colourful and glittery designs. But the trend for the fanciful doesn’t stop there. The Cookie Cutter Shop has found the mermaid is making a comeback too, giving a usual underwater theme a touch of magic. Another fun, imaginary cutter that’s made it into the top ten is the troll shape, reflecting the popular children’s movie that came out last year.
Lisa, Director of Cookie Cutter Shop, said, “There’s definitely a growing interest around mythical creatures across all markets and our home baking customers can’t get enough of cutters that let them put this spin on their bakes too. The bright colours and whimsical designs are perfect for any occasion, whether it’s a children’s birthday party or simply friends getting together. While fantasy shapes might be gaining ground, the classic teddy bear remains our bestselling cutter thanks to its universal and cute appeal.”
Another area that the Cookie Cutter Shop has noted increased interest in is their range of plastic embossed cutters. Allowing home bakers to effortlessly add uniform and intricate details to their bakes, the rising popularity of embossers shows more bakers are striving for creations that almost look too good to eat.
Lisa added, “Our range of plastic embossers make creating stunning cookies filled with details simple for anyone. These effortless and fun designs promise to turn every cookie batch into a work of art. In the age of social media, embossed cookie cutters promise Instagram-worthy cookies to snap and share.”
With more than 1,500 cutters to choose from, the Cookie Cutter Shop is the go to place for accessories with a difference. The firm’s huge range means that keen bakers can always get their hands on a cutter that matches their vision or theme.
To find out more visit cookiecuttershop.com.au/.