The Cold Pod and Stress Awareness Society Launch Cold Water Immersion Collaboration

To mark Stress Awareness Month this April, the Cold Pod has partnered with the Stress Management Society on a daily cold water plunge challenge. From better sleep and improved mood to enhanced energy levels, the known benefits of cold water immersion are numerous – and it’s a practice that can help to fight stress-related symptoms.

As part of the month-long collaboration, Neil Shah, the founder and Chief De-Stressing Officer of The Stress Management Society, will take a daily cold water plunge in one of The Cold Pod’s portable ice baths. The goal is to showcase the benefits of cold water immersion on overall wellbeing and mental health. The Cold Pod is a portable wellness tub crafted by passionate cold water advocates to simplify and enhance the experience of cold water immersion therapy at home.

“I am thrilled to partner with The Cold Pod to highlight the many positive effects of cold-water immersion during Stress Awareness Month, I am aware of the myriad positive effects and am using myself as a case study to demonstrate the benefits,” said Neil Shah. “Our goal is to encourage people to join our 30-day challenge by making a commitment and taking daily action for a to improve their emotional and mental wellbeing.

“That commitment could be anything that improves your resilience – whether that is a cold plunge, a daily walk, meditation, turning your phone off an hour before bed or anything else of your choosing. This partnership is a wonderful opportunity to showcase how even a few minutes a day of doing something that takes me out of my comfort zone leaving me better equipped to cope with stress and improving my mental health. I’ll be sharing my plunges online on our social channels to chart my progress.”

Alongside The Cold Pod’s beneficial impact on mental health, portable ice baths are scientifically designed to aid muscle recovery and reduce inflammation. This collaboration aims to introduce the benefits of cold water dips to a wider audience.

“We are excited to partner with The Stress Management Society and support their mission to improve mental health and wellbeing,” said Christopher Hillary, CEO and founder of The Cold Pod. ” We are excited to present our portable ice baths as a valuable resource for individuals who seek to prioritise their overall wellbeing. By teaming up with The Stress Management Society, we have the perfect opportunity to demonstrate the effectiveness of cold water immersion.”

Together, The Cold Pod and The Stress Management Society are encouraging people to join the conversation around mental health and share their experiences with cold water immersion on social media using the hashtag #actnow.

To find out more about The Cold Pod, visit: www.thecoldpod.com. RRP £130. Now £95. To learn more about The Stress Management Society and their work in stress management and mental health, visit www.stress.org.uk.