Cruelty-Free Cosmetics Brand Phoera Brings Affordable Vegan-Friendly Makeup to the UK

British beauty mavens searching for affordable vegan cosmetics can now stock up on the cult purse-friendly, pocket-friendly range taking the rest of the world by storm as Phoera launches in the UK.

Known for its cruelty-free, vegan-friendly formulas that deliver top results while significantly minimising environmental impact, Phoera’s vegan foundation is an influencer favourite with the liquid, matte base giving skin flawless coverage and leaving faces feeling light and product-free thanks to its whisper soft mousse texture.

An innovative pressed powder version is also available in the collection, with a hydrating, innovative formula that blurs imperfections and blends effortlessly for a seamless finish.

Phoera’s rainbow bright eye shadows in metal glitter and liquid glow are also glam goddess favourites, with the array of textures leaving beauty fans free to create show stopping looks that don’t cost the earth. For girls who want to get their glow on, the brand’s clever vegan highlighter duos are weightless cream-powder hybrids which range from a subtle glow to supercharged shine, designed for all skin-tones

Phoera’s mission to make cruelty-free products affordable without compromising on luxe formulas and close up worthy finishes means all items are priced under £10.

“Demand for cruelty-free cosmetics is growing daily around the world, yet things are very much still at a stage where these products are seen as being an extravagance, rather than the norm,” says Phoera Marketing Assistant Amber Reynolds. “It’s not an issue of availability but one of accessibility, and our aim here at Phoera is to bring affordable vegan-friendly makeup to UK customers. Our best selling foundation has been winning over fans by the bucket load and we’re delighted to have received such a warm welcome. We look forwarding to launching more products later in the summer and working with beauty fans in Great Britain to promote the idea of protecting our environment, and make it easy for everyone to do their part to save our planet.”

To find out more about Phoera Cosmetics and to shop the range, visit:www.Phoera-Cosmetics.com