Cruick Launches Crowdfunding Campaign to Fuse Bespoke British Design with Premium Leather Straps for Photographers
A high-end manufacturer of leather camera straps is giving professional and budding photographers alike a chance to receive a bespoke, superior finished camera strap through its crowdfunding campaign championing British creativity. Cruick’s British built camera leather fuses an eye for design with attention to detail, wrapped up in heritage leather and premium hardware.
The British firm takes full control of its product design and manufacturing processes, keeping the methods in-country, rather than outsourcing to cut costs. The result is an ultra-premium range of camera straps that is designed with longevity and quality in mind. Cruick’s products are made from veg-tan leather sourced from Belgian tannery, Masure, an institution that has set the global benchmark since 1873 in terms of quality, before being finished in a wide range of colours with the finest American and British origin dyes, waxes, and oils. The pursuit of delivering the best leather camera strap on the market doesn’t stop there, with the no compromises hardware made from solid 304 grade steel and brass for strength and reliability.
Grant Cruick, a former professional photographer turned leather artisan, and Founder of Cruick, said, “Photographers invest a lot in their gear but often the straps that come with the camera are lacking in quality and individual style. Almost all manufacturers of camera straps will cut corners somewhere in the name of economy, whether it’s the leather or the hardware. The result is a strap that performs well for a certain amount of time but will need replacing. Cruick was built on a different ethos. We use only the absolute best materials we can source with the aim of delivering a uniquely stylish strap that will last a lifetime and take both form and function to the highest level possible.”
Photographers that back the Kickstarter crowdfunding campaign are being offered a unique opportunity. Not only will they receive the first products to come from the dedicated Cruick workshop, they’ll also be given the option to create a truly exclusive strap, with the ability to choose length, colourway selection, design, hardware material, branding preference and even the colour of the packaging. The Kickstarter only bespoke option is perfect for matching your camera strap to your own individual flair and style.
The Kickstarter campaign is running now until 9th of March 2017 giving professional photographers and enthusiasts an opportunity to get their hands on a bespoke Cruick Luxus Pro strap, Cruick Shackle strap, or limited edition Colourway Key Fob below the usual retail prices. Cruick already has ambitious and exciting plans in the pipeline as it continues to develop its range, with additional designs, colour combinations, and historical salvaged materials outlined for forthcoming straps.
To learn more about Cruick’s Kickstarter campaign and make a pledge visit kck.st/2kprcqj.
To find out more about Cruick visit www.cruick.com/.