Ethical Skincare Brand Offers Effective Solutions to Dreaded ‘Maskne’

Following widespread concerns relating to the dermatological risks of extended mask wearing during the COVID-19 pandemic, an innovative Fairtrade skincare brand has launched an effective solution to painful ‘maskne’. Argan Liquid Gold, a Manchester-based supplier of Moroccan argan oil, has launched a range of argan oil-based products that protect and soothe, helping to reduce mask-related breakouts and minimise facial irritation.

Already featured in Vogue, Harper’s Bazaar, and Cosmopolitan in the Middle East, Argan Liquid Gold helps to protect the skin from mask wearing, improving clarity and reducing the appearance of redness and rashes by acting as a barrier against the mask. Each product in the range includes authentic, 100% pure organic argan oil from Morocco, which is known for its beneficial composition of Vitamin E, squalene, carotenes, and fatty acids to nourish the skin. Research suggests that argan oil can help to restore elasticity, repair damaged skin, and significantly help to prevent dryness and irritation.

“Face masks became mandatory in indoor public spaces in the UKk in June last year, and since then there has been a significant rise in breakouts around the nose, mouth, and chin: areas that are regularly covered by a mask,” says May Hamid, qualified beautician and Founder of Argan Liquid Gold.

“SAGE admits that there is evidence that face masks and face coverings can result in skin conditions such as acne or dermatitis, and yet there’s very little advice out there for people who are struggling with uncomfortable or even painful skin conditions due to mask-related dermatitis. With our range of argan oil products, we hope to make it easier for everyone to find affordable, effective solutions that help to protect and restore skin health.”

Studies from around the world have found that just over half of the population suffer with dermatological symptoms due to mask wearing. The most popular complaint is acne, experienced by around 40% of mask wearers, followed by rashes and itching. ‘Maskne’, as it has become known, occurs due to contact dermatitis. The American College of Allergy, Asthma, and Immunology has found that both cloth masks and the securing elastics harbour many common allergens that can trigger contact dermatitis, while the physical rubbing of abrasive materials can leave the skin raw and vulnerable to infection.

The Argan Liquid Gold range includes pure argan oil, as well as argan oil-based cleansers, exfoliators, day creams, night creams, and lightly tinted BB creams which remove the need to use heavy foundations that could act as a comedogenic and prevent the skin breathing and healing. All products are ethically sourced, with Argan Liquid Gold proud to be the first argan oil company to be registered Fairtrade in the UK. The range of skincare products is available to purchase now direct from the Argan Liquid Gold website.

To find out more about Argan Liquid Gold, visit www.arganliquidgold.co.uk