Highly Anticipated Fashion Brand Avamah Launches Debut Collection

At the forefront of the industry, Avamah focuses on minimal, timeless and essential mix and match pieces. Taking the term ‘basics’ to a whole new level, the brand has officially launched with three debut collections in different finishes.

The collections have been created for the fashion-forward with busy lifestyles. Designed to allow the everyday woman to always look her best, no matter the occasion, Avamah’s collections follow three key principles…

The clothing is always ready to wear, with no ironing needed. Each piece is made from wrinkle-resistant and lint-free fabrics that are easy to care for
Each piece can be mixed and matched, either worn as a set, or styled with other designs or other pieces in your wardrobe. This allows for maximum versatility, without the need for a wardrobe full of clothing that is never worn
Each item comes in four beautiful neutral shades and is cut to flatter the female silhouette.

Everyday Style Made Easy…

Avamah is shaking up the fashion industry, encouraging women to spend more time doing what they love, and less time worrying about what to wear. With Avamah, it’s easy to look and feel amazing every day, with fuss-free style that’s ready to wear and always looks great, even when there’s only five minutes spare to get ready in the morning.

The fashion industry has a throw-away culture, and Avamah works against this – by encouraging women to have less in their wardrobe, focusing on quality instead of quantity, and investing in timeless pieces that can be worn many ways.

Available in four neutral shades: black, white, nude and grey, the capsule collection allows the consumer to mix and match the pieces, for effortless style everyday.

The Debut Collections…

Avamah launched with three collections: Scuba, Satin and Tulle.

The collections are named after the fabrics that have been used to make the pieces, resulting in a different finish across the three collections. Each collection includes beautiful basics, such as blazers, jackets, shirts, shorts and pants. Avamah also has a small range of accessories too.

Founder Ava Kianirad says:

“I created Avamah as an answer to several problems I was living through, as I knew it wasn’t just me struggling like this. I was addicted to fast fashion, I had way too many clothes, and getting dressed just caused me unnecessary anxiety and stress on a daily basis. I wanted to approach fashion in a completely different way, investing in quality basic pieces in wearable colours, and made from low maintenance fabrics.

“All of our pieces are made from crease-resistant and durable fabrics and come in matching sets. This makes putting together your look for the day easy, and allows you to build a small and versatile collection that can be mixed and matched to suit your mood and the occasion.

“I wanted to make fashion fun again! This is why our collection is all in neutrals – so that you can wear them your way. Our pieces are designed to be worn as sets, to be mixed and matched, or to style with other unique pieces in your wardrobe. They’re versatile, stylish, flattering, and playful.”

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