Interactive New Calculator Shows Takeaways Just How Much Aggregator Platforms Eat Into Their Profits

Mobile app developer AppInstitute has unveiled its unique new, interactive app that helps takeaways to see just how much they commission aggregator platforms like Just Eat are taking off their plate each month. The informative, useful new tool was developed after the app developers conducted industry wide research with alarming results.

An in-house report showed that, from a sample of 100 takeaways, the majority of those surveyed felt they were losing too much money in commission to platforms like Just Eat. The aggregator site takes 14-percent commission on every order that flows through it, with the average takeaway potentially burning through around £37,000 per year in commissions. With the takeaway industry making £9.9 billion last year, the findings underline just how much takeaways are losing.

The new calculator, is an interactive, useful piece of content which helps users to see, in quick and simple terms, how much they stand to gain by using an alternative platform or creating their own ordering app.

Developed by Darin Senneff – who scored a viral hit earlier this year with his animated login avatar -the calculator has an animated interface that makes light work of dicing the figures. A busy chef shows increasing frustration the higher the monthly revenue the user chooses. The red-faced chef then tells the user exactly how much they lose in commission payments every month. It’s visually compelling and engaging way to highlight an important issue and it’s something more and more takeaway establishments are thinking about.

With a track record of innovative designs and ideas, AppInstitute has been dubbed ‘WordPress for mobile apps’ in some quarters. Founded in 2011, more than 140,000 customers now use the platform to create their own mobile apps.

Nabeena Mali, Head of Marketing for AppInstitute, said, “We got some really pointed feedback from those in the takeaway industry. Many feel that the 14-percent commission they pay is just too much. To lose that amount of income to an aggregator site like JustEat has a real impact for these businesses. That’s why we pushed ahead with the idea for the AppInstitute Calculator. It’s a simple, easy way for takeaways to see the real amounts they lose and inspire them to seek alternatives.

“It doesn’t hurt that the design is clean, fun and really well done. We know people need this information and the AppInstitute Calculator is the perfect way to communicate the real numbers in the clearest possible terms. The goal is to empower takeaway businesses to use their own online platforms or apps and seek out alternatives that don’t impact their bottom line. We know it’s going to be a very useful tool for businesses, and that’s a great thing.”

To find out more, visit https://appinstitute.com/just-eat-commission/