Introducing the Stylish, Eco-Friendly Alternative to Disposable Face Masks

Eco Chic, the UK lifestyle brand with a difference, is making it easy for everyone to continue doing their part for the environment during this difficult time with a new range of reusable, washable face masks. The comfortable, durable and high quality face coverings can be adjusted to size and worn time and time again, creating a sustainable solution to the unique challenges being faced today. Eco Chic is offering the new masks for less than £5 each, making them an affordable investment during times of economic uncertainty.

The new masks from Eco Chic feature a durable polyester exterior coupled with a soft and comfortable cotton interior which makes them easy to wear for extended periods as needed. The adjustable ear loops can be altered as needed to create a secure fit, and prevent glasses from steaming up. The strategic design of the mask has also enabled Eco Chic to incorporate discreet, integrated pockets which allow wearers to insert their own filters should they require additional protection when in high risk environments.

The introduction of Eco Chic’s sustainable face masks comes at a time when updates to Government legislation have made it mandatory for those in England over the age of 11 to wear face coverings when using public transport, or when visiting healthcare facilities. Existing advice to wear face masks in other situations where it is not possible to abide by social distancing regulations and maintain a two metre distance remains firmly in place. Research by Cambridge University suggests that a 50% adherence rate to these guidelines could accelerate the rate at which the reproduction rate, or R-value, drops. A value of less than 1 means that the viral spread is slowing.

Eco Chic Managing Director Austin Lee said, “Research shows that face coverings can significantly slow the spread of COVID-19, and by simply covering the nose and mouth when we’re out and about we could prevent a second wave of the virus. Sadly, a study undertaken by YouGov just this month shows that Brits on the whole are far more reluctant to don masks than many parts of Europe, America, and Asia Pacific. We believe that one of the reasons for this is that they’re unfamiliar.

“Our ultimate aim with our new range of eco-friendly face coverings is to make masks a part of the everyday; to create comfortable fabrics and cool designs that make masks less of a medical necessity and more of a normal, conventional custom that protects us and others when we need it most.”

The extensive range of masks offers both bold and brightly coloured coverings as well as more subtle and chic options. Designs include everything from vibrant rainbow and on-trend animal prints to cool geometric patterns and stylish monochrome designs. All masks are made from a 100% polyester outer and a 100% cotton interior, and can be washed at 60 degrees Celsius.

With the new mask range, the team at Eco Chic are hopeful that today’s eco-conscious buyers will carefully consider the potential environmental impact of wearing single-use disposable masks, and make sustainable choices that not only protect, but which are also fashionable. The masks are available to order directly from the Eco Chic website for just £4.99 each.

To find out more, visit: eco-chic.shop/collections/reusable-face-masks