It’s Time for Men to Be Confident in Their Skincare Routines

Recent studies have shown that 50% of UK men are guilty of ‘stealing’ their partner’s products to help with their skincare concerns [1]. However, leading male skincare brand, VALUXXO is encouraging men to take control over their skincare routines and choose products that are specifically designed for their skin.

VALUXXO’s line of products are meticulously formulated to address the unique physiological and environmental factors that influence the male dermis. This is because male skin has very different characteristics to women’s; for one, their skin is about 25% thicker [2], which may contribute to a more robust appearance initially, but also leads to more sebum production and a heightened susceptibility to wrinkles as men age. Men also produce more collagen, resulting in firmer skin throughout their youth [3], but which depletes at a quicker rate later in life.

The global men’s skincare market is projected to reach a staggering USD 21.74 billion by 2030 [4]. This growth reflects a growing awareness among men of the importance of a dedicated skincare routine. VALUXXO is positioned to be at the forefront of this movement, offering effective and scientifically sound solutions for the discerning male consumer who wants to deal with common skin concerns like dry skin, dark under eye circles, acne, ageing, and oily skin.

VALUXXO’s product line is formulated with potent ingredients scientifically proven to address men’s specific skin concerns. The range includes cleansers, moisturisers, serums, and targeted treatments like their Regenesis B-Tox Infusion Bio, Salicylic Pore Cleanser Bio and 24H Smart Cream Bio.

VALUXXO champions a holistic vision of self-care that extends beyond just products. The brand emphasises understanding your body’s unique needs and taking proactive steps to optimise your health and well-being. This philosophy integrates skincare as an essential part of a man’s self-care regimen.

Valentino La Ciura, founder of VALUXXO comments, “Investing in a targeted skincare routine is an essential part of self-care for men. A meticulous approach that addresses your skin’s specific needs not only enhances your appearance but also boosts your confidence and overall sense of well-being. At VALUXXO, we’ve created a great line-up of products that are designed specifically for men, and we’re excited to see more people using them.”

To find out more about VALUXXO, visit https://valuxxo.com/