Launch of Locona Set to Disrupt Local London Advertising Scene

New family run business, Locona is giving London-based companies a way to expand their local customer base and generate new leads with a disruptive approach to local advertising. Locona is a smart leaflet distribution company which focuses on capturing the interest of the community by partnering with ambitious small businesses across the capital. Locona leaflets hang on doors, making them stand out from the sea of traditional leaflets. The method will help local businesses take their message and offers direct to customers’ doorsteps.

While some firms are turning to digital advertising, Locona is urging businesses to maintain their local advantage with direct marketing campaigns. Shopping at local, independent retailers and service providers is a growing consumer trend. According to research1, more than one in five consumers are increasing the amount they spend with independent businesses and for 48% the local factor in important. Leaflet advertising gives small firms a cost-effective way to reach out to their customers and highlight their proximity to the community.

Dario Lopez, Director of Locona, said, “Leaflet distribution is a tried and tested advertising method that’s proven to deliver results. For small, local businesses it offers the perfect way to generate interest and excitement from the people that matter the most. Leaflets that are delivered to targeted locations and designed well can yield huge results for firms that are eager to connect with the local community and drive their business growth as a result.”

Locona deliver a high-quality service to their clients, working with each business to create a solution that considers their needs, affordability, and deadlines. With a focus on delivering results, Locona keep all distribution channels in-house and guarantee delivery, ensuing each business reaps a return that has a positive impact on their operations.

Locona launched in 2016 but has expanded rapidly since then and now services eight postcode areas across London. With impressive growth plans in the pipeline, the developing firm has already worked with thousands of clients and delivered over a million leaflets and is set to support more local businesses in 2017 and beyond.

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