Leicestershire Businesses KitKing and Hype Team Up with Nike to Support Junior Grassroots Sports Clubs

Two prominent Leicestershire businesses have teamed up as the grassroots football season begins to help boys’ and girls’ grassroots sports clubs kit out their players in the face of the growing cost of living crisis.

Sports teamwear retailer, KitKing.co.uk and streetwear brand, HYPE. have joined forces to give clubs across the country the chance to win Nike kits and Hype backpacks and tracksuits worth £1500 each.

A total of 25 clubs will receive premium Nike teamwear and will get HYPE. as a shirt sponsor for the 2023-24 season. Each kit will be personalised for the winning teams with their club’s logo and team colours.

The competition is open to mens’ boys’, womens’, and girls’ grassroots football,  cricket, and basketball clubs around the country.

HYPE. COO Mike Thompson and KitKing.co.uk CEO, Dips Patel came together to help grassroots clubs access vital teamwear after seeing their communities struggle due to the rising cost of living. Knowing that grassroots sports could be impacted, they decided to join forces to support as many clubs as possible with the new season just now getting underway.

KitKing.co.uk is no stranger to helping youth teams look and perform their best on the pitch. It partnered with woodcare brand Ronseal last year to support dozens of junior teams get back on their feet post-pandemic. CEO Dips Patel said, “Mike and I have been talking for the last few weeks about how we can best support junior teams across the country. With inflation pushing prices higher and higher, we didn’t want to see that having an impact on the next generation.

“The start of a new season should be an exciting time for everyone involved in grassroots sports and we wanted to do our bit to ensure that a lack of funds didn’t spoil that excitement for a new generation of sporting talent.”

HYPE. COO Mike Thompson is looking forward to seeing the streetwear brand adorn the shirts of junior teams as a shirt sponsor saying, “The U.K. has a wonderful grassroots sports culture, and we know that around the country, our next football stars and national team captains are gearing up to get back out onto the field. We at Hype are immensely proud to team up with a fellow East Midlands business to help make that happen.”

To be in with a chance of winning, team leaders simply need to submit their details via the KitKing website with a short statement explaining why they want to win a HYPE x KitKing kit: https://www.kitking.co.uk/pages/justhype.