London-based Amar Lodhia has been recognised as one of the best in the business after being named as a finalist in the Great British Entrepreneur Awards.
Amar founded healthy restaurant chain and meal plan brand Fit Kitchen in 2015. It currently has two venues in London, with both the Farringdon and Eastcheap locations offering fast food favourites re-imagined by award-winning chefs to make them healthier and more nutritious. With everything from burgers to wraps, protein pizzas (under 600 kcals!), protein shakes to fresh immune booster juices, Fit Kitchen serves up breakfast, lunch and brunch to eat in or takeaway. Fitness fans who want to meet their training goals and make healthy, nutritious choices can also sign up for a bespoke Fit Kitchen meal plan.
Fit Kitchen has expanded and grown in just 18 months since winning a landmark trademark infringement case against supermarket giants Sainsbury’s, Waitrose and their supplier Scratch Meals in the High Court in 2020, The High Court awarded Amar and Fit Kitchen an injunction against Sainsbury’s and Waitrose in October 2020 preventing them from copying and using the Fit Kitchen name, which they did for nearly 3 years, over the period they sold over 10 million units of products under the Fit Kitchen name.
Amar is one of the shortlisted business leaders from across the nation to have been selected out of over 5,300 entrants – the most the awards has ever had.
The Great British Entrepreneur Awards, in partnership with Starling Bank, acknowledges and champions the hard work and uplifting stories of business owners across the UK, with an emphasis on their journey and resilience over financial achievements.
Twelve awards will be given out per region for categories including Disruptor of the Year, Entrepreneur for Good Award, and the Great British Entrepreneur of the Year. Notable winners from previous years include Social Chain founder Steven Bartlett, who went on to become the youngest ever investor on BBC’s Dragon’s Den.
Amar Lodhia said: “I was over the moon to hear that I’m a finalist in the Great British Entrepreneur Awards. It’s incredibly gratifying to receive recognition like this and really shows that what myself and my team are doing at Fit Kitchen, as well as with our new charitable foundation, isn’t going unnoticed.
“We have lots of exciting developments in the pipeline with much more to come, so being named a finalist is really the icing on the cake. I’m lucky to have a talented, supportive team around me, and it’s thanks to them that we can continue to bring our Fit Kitchen vision to life.”
This year’s awards will also feature a brand-new award highlighting the organisations investing in the training and development of young people. The John Caudwell Blaze Your Own Trail Award looks to recognise outstanding examples of businesses offering apprenticeships, vocational training, and diversity and inclusion initiatives, all in the name of improving young people’s access to work.
The winners will be announced at a Grand Final, held at the Grosvenor Hotel in London on 21st November.
This year is the 10th anniversary of the Great British Entrepreneur Awards. The alumni has collectively generated over £30 billion in revenue and employed more than 450,000 people.
To mark the milestone year for the programme, entrants will have the chance to win over £30,000 worth of marketing support and a tree will be planted for every application submitted with the support of Ecologi.
Founder of the Great British Entrepreneur Awards, Francesca James, said the quality of this year’s entrants exemplified the strength of entrepreneurship across the UK: “The quality of applications is consistently excellent year on year, but we have been especially blown away by the innovation, drive and determination demonstrated this year. Shortlisting from so many inspiring contenders has been more challenging than ever, with many deserving cases put forward and an ever-growing business community thriving across the country.
“From the pandemic to the ongoing cost of living crisis, business owners haven’t had it easy over the past few years, but it’s a testament to the tenacity and perseverance of these entrepreneurs that they have continued on their path and refused to give in.
“This year’s finalists should be so proud of what they’ve already achieved both in business and in being shortlisted for an award – we’re looking forward to seeing everyone at the Finals and unveiling the winners!”
Anne Boden MBE, Founder of Starling Bank, headline partner of the Awards, said: “Congratulations to all those businesses who have made the shortlist. It’s great to see the passion, resilience and amazing ingenuity from entrepreneurs across so many categories.”
To book your place at the Grand Final in London on 21st November, you can go to greatbritishentrepreneurawards.com
For the full list of finalists, visit greatbritishentrepreneurawards.com