London Mapping Experts Bring Alpine Beauty to Google Street View

With many avid skiers unable to travel abroad this year due to COVID-19 restrictions, one London-based destination marketing expert is making it easier than ever to enjoy the beauty of the French Alps from anywhere in the world. Skilled Mapping’s Alex Wrigglesworth has made history as the first person to ski the slopes of the Alpe d’Huez resort with a 360 11k camera, with all in depth imagery uploaded to Google Street View for access anywhere, any time.

In collaboration with virtual data company NCTech and resort owners SATA Ski, Skilled Mapping has captured the real life charm of Alpe d’Huez village; one of the five resorts and two villages operated by SATA Ski that together offer more than 250km of exhilarating slopes in the French Alps. The resorts are particularly popular with skiers due to their average 300 days of sunshine each year, and their famous, legendary slopes such as Sarenne and Tunnel.

“While the new imagery is providing a little boost for those keen skiers and snowboarders who have been unable to enjoy their favourite destinations this year, we’re also incredibly excited to see how the online resort experience is sparking renewed interest in SATA Ski’s destinations,” says Alex Wrigglesworth, Founder of Skilled Mapping.

“Through the use of professional NCTech cameras mounted in a variety of different ways, we’ve added brand new imagery of the resort’s slopes, mountain restaurants, and on-piste infrastructure to enable visitors to fully immerse themselves in the resort atmosphere, enabling easier navigation of the slopes and various runs.”

Every slope in Alpe d’Huez was skied by Wrigglesworth himself between January and March 2020, shortly before the resort was forced to temporarily close under COVID-19 regulations. In total, around 30,000 360 degree images were captured and uploaded, offering unrivalled access to tourist attractions and major local landmarks previously unseen through the platform. Brand new imagery captured by Skilled Mapping including the Alpe d’Huez’s refreshing open air pool, Skidoo Circuit, mountain restaurants, and Husky sled run. In the period of just one month, the imagery was viewed by Google users on more than 250,000 occasions.

Brand new attraction imagery can be viewed on a Google Earth tour here, while imagery of the resort’s slopes and ski runs can be viewed here. Alternatively, Skilled Mapping’s exclusive resort footage can be enjoyed through Google Maps, VR headsets, Google Earth VR, and on mobile.

To find out more about Skilled Mapping, visit www.skilledmapping.com