Lux Auto, a car rental and sales business based out of Cambridge run by entrepreneur Sam Bradbury, has received a £50,000 seed investment from Winch & Co.

Sam Bradbury, managing director of Lux Auto, a vehicle sales and rental business based in Cambridge, has received a £50,000 cash injection from boutique Leeds-based private equity firm Winch & Co. The business, which was founded in April 2021 by entrepreneur Sam Bradbury, sells quality used cars, as well as provides short- to long-term rentals from its fleet of vehicles from small to luxury cars and vans.

Sam Bradbury, founder of Lux Auto, commented, “I was over the moon when I went in to see Nathan Winch at Winch & Co. He immediately understood what I wanted to build and agreed there and then over lunch to invest in our business.”

Bradbury has a good background in car maintenance, having bought, refurbished and sold cars since a very young age. He is also a car enthusiast and has above average technical and working knowledge of vehicles.

Nathan Winch, Managing Partner at Winch & Co, said, “I loved everything Sam was saying. And despite Winch & Co’s predominant function being mergers and acquisitions of asset-heavy service businesses, it doesn’t stop there. If we can see a venture capital investment which aligns with the same principles as our main acquisition strategy investment mandate, I’m not afraid to pounce on a good opportunity.”

Shaun Swinburn, Operations Director at Winch & Co, added, “It’s a breath of fresh air to see such a hard-working, but also highly diligent entrepreneur that only needs financial input with some guidance. We don’t usually invest in venture capital, but Nathan and I were keen on this one.”

Lux Auto will use the £50,000, along with a further credit line, to purchase more vehicles for the rentals business, as well as continue the purchase, refurbishment and sale of quality used vehicles such as cars and vans.

For more information please visit https://www.winchandco.com/