Luxury Car Air Freshener Lands Big Bentley Makeover

Luxury Car Air Freshener Lands Big Bentley Makeover

A Peterborough retailer offering luxury, designer-inspired air fresheners for cars has been tasked with incorporating iconic Bentley branding onto its best selling product. Car Cologne, which is on the fast track to becoming the country’s No. 1 luxury air freshener company, has created a limited edition of its popular Car Mist, designed exclusively for Bentley customers in the UK.

The exciting collaboration with Bentley Leicester will see Car Cologne’s Car Mist launched in instantly recognisable Bentley-branded packaging. The product, which is available in 12 different scents, is formulated in-house using high concentrate oils to uplift and freshen a vehicle with a single spray.

“We were approached by the Bentley dealership in July 2019, after sales executives noticed that many of their customers were already using our products,” says Anik Zubair, Owner and Founder of Car Cologne. “For us, this was a very natural collaboration, and we’ve found ourselves constantly thinking back to W.O. Bentley’s original mission statement to create ‘the best in its class’… that’s an integral part of our own mission statement, too”.

Car Cologne was founded by former financial contractor Anik when he grew tired of wasting expensive aftershave to make his car smell good. Failing to find high quality aftershave-scented air fresheners, Zubair, along with his brother Harris, worked to design a product that ticked all the boxes.

The collaboration with Bentley Leicester marks Car Cologne’s first venture into dealerships, although the organisation is certainly no stranger to joining forces with major names both in the UK and abroad. To date, the brand has supplied products, and had products endorsed by, a variety of prolific footballing legends and sporting personalities such as Manchester United’s Jesse Lingard , as well as TV stars including Geordie Shore’s Holly Hagan and TOWIE’s Mario Falcone.

Along with Car Cologne’s bestselling Car Mist, which can simply be sprayed throughout the vehicle as and when needed, the company also offers a range of oil diffusers which come in 4 different colours (black, silver, gold, and rose gold) more than 30 scents inspired by the most exclusive, luxurious designer aftershaves and eau de parfum. A Car Cologne gift box, featuring a customisable selection of 3 scents, is also available, and forms a unique, unusual, and thoughtful present for both car enthusiasts and commuters.

While the limited edition Bentley-branded Car Mist will only be available exclusively from the Bentley Leicester dealership, the original Car Mist, and other products from Car Cologne, are available to purchase online now.

To find out more about Car Cologne, visit: