Luxury Denim Brand BLESSED & CURSED Lets London Denim Lovers Discover the Secrets of the Perfect Pair of Jeans

Luxury Denim Brand BLESSED & CURSED Lets London Denim Lovers Discover the Secrets of the Perfect Pair of Jeans

UK individuals with a passion for denim, will be able to get their hands on Blessed & Cursed’s high-class denim products with a pop-up store opening in Notting Hill between 14th October and 3rd November 2017.

Blessed & Cursed has already celebrated a decade of success in Germany. Known for its commitment to leading essential denim pieces to perfection and for dressing numerous celebrities, the brand has built up a dedicated following keen to purchase finely crafted wardrobe essentials.

Situated in the trendy Portobello Market area right around the corner of Westbourne Grove, Blessed and Cursed’s first London store will be holding a launch event on 13th October 2017. Filled with luxury, cutting edge designs, the space is guaranteed to delight any character looking for a perfect pair of jeans. The pop-up boutique will give shoppers a chance to meet with the Founder of the brand, Nicola Eibich. Attendees will have a chance to get professional advice on how to find an exceptional pair of jeans, which perfectly flatters their individual body.

Nicola, Founder and Creative Head of Blessed & Cursed, said, “We’re thrilled to be expanding Blessed & Cursed into the UK market. We’ve seen great success in Germany and this forms part of our plans to take the brand global. By focussing on the state-of-the-art design and cutting-edge denim fabrics by the world’s leading innovator in denim manufacturing, ISKO™, our approach is to turn ordinary into extraordinary.”

Through its decade of success, Blessed & Cursed has been worn by major celebrities, including musical legends Rihanna and Fergie and top goal scoring footballer Michael Ballack. The brand’s creative designs, which are passionately developed in London before being professionally handcrafted in Italy, are exclusively made from high performance denim by ISKO™ with a sustainable ethos in mind too. Embracing responsible practices, the brand is at the forefront of the fast-growing sustainable fashion industry.

Nicola launched Blessed & Cursed in 2007 after being inspired by the premium denim trend in the early 2000s. Backed by two decades working in the industry, the passion, drive, and innate talent of the brand’s Founder has guaranteed its success.

Blessed and Cursed is now inviting journalists and fashion leaders to attend the launch event at its newest store or arrange a personal appointment with Nicola Eibich to see the pieces and the unique character of the brand at Blessed & Cursed’s denim boutique on 12 Needham Road, Notting Hill.

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