UX-focused digital agency MadeByPi have revealed their top tips for ensuring the creation of an effective and coherent sales funnel which leads to conversion success.
Drawing on the extensive expertise of their carefully cultivated team, MadeByPi know exactly what goes into creating a converting sales funnel, transforming website visitors into customers. A straightforward, effective sales funnel must take into account the user experience (or UX) of these website visitors, as without clear attention to detail this vital facet can cause all other elements of a sales funnel strategy to falter.
A great, UX-led sales funnel starts with the creation of a fantastic landing page which provides website visitors with the precise experience they expect and gives them with all the information they require in order to proceed. However, it isn’t only information which matters when creating an enticing landing page, but design and clarity are just as crucial, given without these elements the information (however interesting and relevant) will be lost. Remembering this is the first point of contact with a business is hugely important as it allows companies to set the tone of their content accordingly.
Next, MadeByPi recommend providing customers with clear instruction as to the offer a particular company is presenting – encouraging further engagement as a lead-in to purchasing a product or service.
After outlining the offering, companies are then encouraged to further upsell this offer by providing additional benefits for a nominal fee (or even complimentary opt-in benefits) as a way of upgrading or personalizing the product or service. Downsizing or budget options are also applicable here, dependent upon the company in question.
The final step of an effective UX-led sales funnel involves maintaining adequate communication with interested parties so as to ensure their satisfaction with the item or items sold. The nature of this component varies dependent upon the sector or market segment, but every business can draw benefit from these recommendations.
MadeByPi work with companies in many different sectors, helping them find the right UX solutions for their needs. Find out more about MadeByPi at www.madebypi.co.uk