Maison de Marrakech Unveils Iconic SS2018 Collection of Handmade Kaftans

From the bustling souks of Marrakech to the pristine beaches of Mexico, via Ibiza opening parties and journeys of self-discovery in India, Maison de Marrakech has a stunning new kaftan for every destination, and every occasion, as it unveils its iconic SS2018 collection.

The boho luxe brand is elevating the summer staple with its vintage-inspired new collection featuring a kaleidoscope of crisp whites, neon citrus brights, inky navy and burnished gold and silver detailing. Fusing Moroccan flair with trendy boho designs, each kaftan is handmade and references on-trend floral patterns.

Maison De Marrakech collaborates with a Moroccan women’s artisan workshop to produce its modern bohemian kaftans – this heritage is apparent in its carefully considered details such as unique embroidery, and authentic Moroccan buttons.

As stylish at sun up for morning strolls as they are suitable for cocktails at sun down, the SS18 kaftan collection’s vibrant peacock brights, floral prints and delicate embellishment make for a statement bohemian addition to any summer wardrobe. The kaftans, available in maxi and shirt-length exude throw on and go glamour, with resort-inspired cuts and fabrics that effortlessly elevate a traditional beach staple into everyday off-duty essential.

Standout pieces from the ss2018 collection include the street-style inspired beige Zahra boho kaftan with statement making contrasting electric pink embroidery in a universally flattering maxi length and the festival-ready Island Fever ¾ sleeve kimono with eye-catching black floral print and 70’s tassles.

There’s also the Agadir Nasrine Embroidery Kaftan, a beach white neon orange design perfect for beach weddings and five-star resort vacations. Featuring a maxi length and intricate detailing, this new design serves as both glamorous evening beach dress and loungewear, perfect for summer events and busy social schedules.

For those who prefer monochrome with a twist, the handmade vintage Moroccan tunic shirt comes in classic black with pretty golden embroidery and Moroccan buttons. In a wearable shirt length, this tunic-style kaftan can be thrown over jeans or shorts and paired with flip flop, heels or bare feet for a bohemian chic look that easily transitions from city to beach and back again.

Other standout pieces include the white Bedouin maxi kaftan and the utterly elegant navy blue silver Marrakech resort maxi.

Maison de Marrakech creative director, Reina Hagen- Cherquaoui said, “Our SS2018 collection is elegant and bold – it’s an elevated bohemian style with luxurious touches, utterly wearable garments and a fun, bright, sophisticated colour palette. This collection really shows that kaftans aren’t just for wearing at the beach – they can also be versatile, transitional pieces equally at home over jeans and a tee as a bikini or swimsuit.”

Shop the collection at http://www.maisondemarrakech.com