Materials Handling Equipment Firm Midland Pallet Trucks Launches Stylish New Website

The West Midlands materials handling equipment experts, Midland Pallet Trucks launch a stylish new website today following a bumper 2017. The firm, which stocks an extensive selection of pallet trucks for a range of applications, enjoyed a busier than ever year with an influx of new models and products.

After making the decision to retire its long-serving old style website, the Kingswinford-based supplier worked with a seasoned design agency to bring a fresh, vibrant new image to its online home.

Visitors to the new look www.midlandpallettrucks.com will find an upgraded user experience, with a responsive site design that makes product research and purchase easier than ever on the go. The modern technology behind the site means Midland Pallet Trucks visitors will enjoy a seamless experience whatever their device, making it much easier to access the firm’s top quality products from tablets and smartphones directly from the factory or warehouse floor, the office or job site.

With a sleek new interface, improved navigation, a responsive layout and revamped catalogue and product pages, those looking for any of Midland Pallet Truck’s extensive inventory of pallet trucks, lift tables and manual stackers should find that shopping is now quick, easy and above all, stress free.

The site retains many of the brand’s signature elements, such as detailed product specifications including useful technical information, large product images, clear product info and a useful news and blogs section packed with industry updates, company news and a host of other helpful materials.

The ecommerce experience has also been streamlined and shoppers will find checkout is faster than ever.

Phil Chesworth, Midland Pallet Trucks managing director said, “Our old website design has served us well for a number of years but, with our traffic figures growing and the knowledge that many of our customers were visiting from mobile devices, we set about upgrading our online presence to offer a modern, faster and more seamless experience. Our new look stays true to the Midlands Pallet Truck brand with clear product info, lots of imagery and downloadable tech sheets but it’s also quicker and easier to navigate. We really prioritised a responsive experience and we see that being very important over the coming months.”

To see the new look site visit www.midlandpallettrucks.com